Headquarter Team

Erica Saraval

Erica moved from Sao Paulo, Brazil to Jakarta, Indonesia to work as our Regional Growth-Marketing Project Manager. Erica is the bridge between Marketing and Product team--she makes sure that all paid and organic campaigns are properly run and tracked. Erica currently owns her impact by bringing more relevant content to search pages and more dynamic images and videos to potential users.

Erica Saraval

Erica moved from Sao Paulo, Brazil to Jakarta, Indonesia to work as our Regional Growth-Marketing Project Manager. Erica is the bridge between Marketing and Product team--she makes sure that all paid and organic campaigns are properly run and tracked. Erica currently owns her impact by bringing more relevant content to search pages and more dynamic images and videos to potential users.

Erica Saraval

Erica moved from Sao Paulo, Brazil to Jakarta, Indonesia to work as our Regional Growth-Marketing Project Manager. Erica is the bridge between Marketing and Product team--she makes sure that all paid and organic campaigns are properly run and tracked. Erica currently owns her impact by bringing more relevant content to search pages and more dynamic images and videos to potential users.

Lee Kok Bin

Lee Kok Bin (KB), our Regional Fleet Management System Manager started out as an entrepreneur in college. He started an online grocery delivery service around the University of Michigan campus to accommodate grocery needs during the winter. At HappyFresh, KB leads a team of five people to build and regularly improve the fleet management system for 3 countries.

Lee Kok Bin

Lee Kok Bin (KB), our Regional Fleet Management System Manager started out as an entrepreneur in college. He started an online grocery delivery service around the University of Michigan campus to accommodate grocery needs during the winter. At HappyFresh, KB leads a team of five people to build and regularly improve the fleet management system for 3 countries.

Lee Kok Bin

Lee Kok Bin (KB), our Regional Fleet Management System Manager started out as an entrepreneur in college. He started an online grocery delivery service around the University of Michigan campus to accommodate grocery needs during the winter. At HappyFresh, KB leads a team of five people to build and regularly improve the fleet management system for 3 countries.

Karen Guinadi

Karen Guinadi has at least two jobs: to reduce HappyFresh’s fulfillment cost and improve our on-time performance. As a Group Operations Associate, she runs multiple pilot initiatives related to those two key performance indicators. Karen holds an Industrial Engineering and Operations Research degree from University of California, Berkeley.

Karen Guinadi

Karen Guinadi has at least two jobs: to reduce HappyFresh’s fulfillment cost and improve our on-time performance. As a Group Operations Associate, she runs multiple pilot initiatives related to those two key performance indicators. Karen holds an Industrial Engineering and Operations Research degree from University of California, Berkeley.

Karen Guinadi

Karen Guinadi has at least two jobs: to reduce HappyFresh’s fulfillment cost and improve our on-time performance. As a Group Operations Associate, she runs multiple pilot initiatives related to those two key performance indicators. Karen holds an Industrial Engineering and Operations Research degree from University of California, Berkeley.

Alessandro Voltolini

Alessandro Voltolini manages one of our business units, HappyData, in 3 countries. He devises the short-term and long-term strategy, defines and validates HappyData’s new product offerings, and is responsible for maintaining relationship with key accounts from consumer goods industry. Alessandro owns his impact by creating and implementing the highest impact FMCG partnership for HappyFresh.

Alessandro Voltolini

Alessandro Voltolini manages one of our business units, HappyData, in 3 countries. He devises the short-term and long-term strategy, defines and validates HappyData’s new product offerings, and is responsible for maintaining relationship with key accounts from consumer goods industry. Alessandro owns his impact by creating and implementing the highest impact FMCG partnership for HappyFresh.

Alessandro Voltolini

Alessandro Voltolini manages one of our business units, HappyData, in 3 countries. He devises the short-term and long-term strategy, defines and validates HappyData’s new product offerings, and is responsible for maintaining relationship with key accounts from consumer goods industry. Alessandro owns his impact by creating and implementing the highest impact FMCG partnership for HappyFresh.