More collaboration, less hierarchy

We work in a cross-functional and self organized team, together solving a complex problem to achieve a specific team goal, not in a silo department. Each team has its own Product Manager, Product Designer, Engineers, and User Experience Researcher. 

More collaboration, less hierarchy

We work in a cross-functional and self organized team, together solving a complex problem to achieve a specific team goal, not in a silo department. Each team has its own Product Manager, Product Designer, Engineers, and User Experience Researcher.

More collaboration, less hierarchy

We work in a cross-functional and self organized team, together solving a complex problem to achieve a specific team goal, not in a silo department. Each team has its own Product Manager, Product Designer, Engineers, and User Experience Researcher. 

We don't take ideas and opinions for granted

We value direct feedback and challenge everything rather than just accept or follow a plan. Our team religiously does scrum events--retrospective, sprint review, sprint planning--because we believe on their values, not only doing them for the sake of doing them.

We don't take ideas and opinions for granted

We value direct feedback and challenge everything rather than just accept or follow a plan. Our team religiously does scrum events--retrospective, sprint review, sprint planning--because we believe on their values, not only doing them for the sake of doing them.

We don't take ideas and opinions for granted

We value direct feedback and challenge everything rather than just accept or follow a plan. Our team religiously does scrum events--retrospective, sprint review, sprint planning--because we believe on their values, not only doing them for the sake of doing them.

Fast delivery of value and constant iteration

We believe it is better to make a mistake as early as possible and continuously improve it later, rather than waiting for perfection. We continuously deliver value in every sprint and always involve real customers to validate our assumption.

Fast delivery of value and constant iteration

We believe it is better to make a mistake as early as possible and continuously improve it later, rather than waiting for perfection. We continuously deliver value in every sprint and always involve real customers to validate our assumption.

Fast delivery of value and constant iteration

We believe it is better to make a mistake as early as possible and continuously improve it later, rather than waiting for perfection. We continuously deliver value in every sprint and always involve real customers to validate our assumption.

Salahudin Agung Wijaya

As our Software Engineer, Salahudin Agung Wijaya or Jay has been involved in developing many features, mostly fulfillment or operations features. For Jay, his most significant impact to date is improving the product’s search engine capability and improving the fulfillment backend. Jay holds a Computer Science degree from Institut Teknologi Sepuluh November.

Salahudin Agung Wijaya

As our Software Engineer, Salahudin Agung Wijaya or Jay has been involved in developing many features, mostly fulfillment or operations features. For Jay, his most significant impact to date is improving the product’s search engine capability and improving the fulfillment backend. Jay holds a Computer Science degree from Institut Teknologi Sepuluh November.

Salahudin Agung Wijaya

As our Software Engineer, Salahudin Agung Wijaya or Jay has been involved in developing many features, mostly fulfillment or operations features. For Jay, his most significant impact to date is improving the product’s search engine capability and improving the fulfillment backend. Jay holds a Computer Science degree from Institut Teknologi Sepuluh November.

Nu'man Naufal

Nu’man is our Front-end Engineer, who was involved in creating a new architecture for HappyFresh web 2.0. He is currently building HappyFresh mobile web using Progressive Web Apps experiences. In addition to developing features, Nu’man also spends his days reviewing his peers’ code. He holds a Computer Science degree from Universitas Indonesia.

Nu'man Naufal

Nu’man is our Front-end Engineer, who was involved in creating a new architecture for HappyFresh web 2.0. He is currently building HappyFresh mobile web using Progressive Web Apps experiences. In addition to developing features, Nu’man also spends his days reviewing his peers’ code. He holds a Computer Science degree from Universitas Indonesia.

Nu'man Naufal

Nu’man is our Front-end Engineer, who was involved in creating a new architecture for HappyFresh web 2.0. He is currently building HappyFresh mobile web using Progressive Web Apps experiences. In addition to developing features, Nu’man also spends his days reviewing his peers’ code. He holds a Computer Science degree from Universitas Indonesia.

Kharda Ahfa

As our Mobile Software Engineer, Kharda engages on HappyFresh’s mobile app development on Android and iOS. His biggest impact to date is developing Product Bundles feature for both the end-user mobile and the shopper & driver mobile app. Kharda holds a Computer Science degree from Universitas Indonesia.

Kharda Ahfa

As our Mobile Software Engineer, Kharda engages on HappyFresh’s mobile app development on Android and iOS. His biggest impact to date is developing Product Bundles feature for both the end-user mobile and the shopper & driver mobile app. Kharda holds a Computer Science degree from Universitas Indonesia.

Kharda Ahfa

As our Mobile Software Engineer, Kharda engages on HappyFresh’s mobile app development on Android and iOS. His biggest impact to date is developing Product Bundles feature for both the end-user mobile and the shopper & driver mobile app. Kharda holds a Computer Science degree from Universitas Indonesia.

Rahadian Fajar Iskandar

Fajar was our Digital Imaging Specialist before he switched role to UI/UX Designer in May 2017. He was involved in building HappyFresh mobile web and app and in creating UI guideline for HappyFresh platform. Fajar is also a freelance photographer and passionate in psychology.

Sheila Stefani Laksono

Sheila was our Visual Designer before she switched role to UI/UX Designer in June 2016. She was involved in building HappyFresh mobile web and in creating UI guideline and infrastructure architecture for HappyFresh platform. Sheila is currently working remotely from Singapore. She holds a Design degree from Petra Christian University.

Rahadian Fajar Iskandar

Fajar was our Digital Imaging Specialist before he switched role to UI/UX Designer in May 2017. He was involved in building HappyFresh mobile web and app and in creating UI guideline for HappyFresh platform. Fajar is also a freelance photographer and passionate in psychology.

Artanto Ishaam

Artanto Ishaam or Pepe is our Lead Agile Coach who is responsible for facilitating the engineering-product team development process through implementing agile framework. His mission is to make HappyFresh, not only the engineering team, become an agile company. He owns his impact by coaching the team to be self-organized by instilling Scrum’s three pillars: Transparency, Inspection, and Adaptation. Pepe holds an Information System degree from Universitas Indonesia.

Artanto Ishaam

Artanto Ishaam or Pepe is our Lead Agile Coach who is responsible for facilitating the engineering-product team development process through implementing agile framework. His mission is to make HappyFresh, not only the engineering team, become an agile company. He owns his impact by coaching the team to be self-organized by instilling Scrum’s three pillars: Transparency, Inspection, and Adaptation. Pepe holds an Information System degree from Universitas Indonesia.

Artanto Ishaam

Artanto Ishaam or Pepe is our Lead Agile Coach who is responsible for facilitating the engineering-product team development process through implementing agile framework. His mission is to make HappyFresh, not only the engineering team, become an agile company. He owns his impact by coaching the team to be self-organized by instilling Scrum’s three pillars: Transparency, Inspection, and Adaptation. Pepe holds an Information System degree from Universitas Indonesia.

Hanifah Azhar

Hanifah co-founded her own travel tech startup, Pikavia.com, before joining HappyFresh. Currently she is our Senior Product Manager & Lead of User Insights. One of her most recent impact is leading a team of UX Researchers and Product Analysts to build user personas across three countries that are used by all departments to improve the company’s decision making. Hanifah holds an Informatics Engineering degree from Institut Teknologi Bandung.

Hanifah Azhar

Hanifah co-founded her own travel tech startup, Pikavia.com, before joining HappyFresh. Currently she is our Senior Product Manager & Lead of User Insights. One of her most recent impact is leading a team of UX Researchers and Product Analysts to build user personas across three countries that are used by all departments to improve the company’s decision making. Hanifah holds an Informatics Engineering degree from Institut Teknologi Bandung.

Hanifah Azhar

Hanifah co-founded her own travel tech startup, Pikavia.com, before joining HappyFresh. Currently she is our Senior Product Manager & Lead of User Insights. One of her most recent impact is leading a team of UX Researchers and Product Analysts to build user personas across three countries that are used by all departments to improve the company’s decision making. Hanifah holds an Informatics Engineering degree from Institut Teknologi Bandung.

Robert Ignatius Nani

Robert started working as our UX Intern in May 2017, before got promoted as our UX Researcher. One of his meaningful projects was building HappyFresh Indonesia and Malaysia user personas. He owns his impact by providing insights and inspiring the tech team to make evidence-based decisions. Robert graduated from Universitas Parahyangan majoring in Marketing Management.

Gardita Utomo

Gardita started her career as a qualitative researcher at a marketing research firm. After 4 years working in the consultant side, she then decided to move to the client side by joining HappyFresh in January 2017. Ever since, she has been advancing the way our product team does usability testing and consumer research. She holds a degree in Management from Universitas Airlangga.

Robert Ignatius Nani

Robert started working as our UX Intern in May 2017, before got promoted as our UX Researcher. One of his meaningful projects was building HappyFresh Indonesia and Malaysia user personas. He owns his impact by providing insights and inspiring the tech team to make evidence-based decisions. Robert graduated from Universitas Parahyangan majoring in Marketing Management.