Powering Southeast Asia
Bringing products to life requires a whole team. At HappyFresh, we bring talented individuals together to grow whilst pusing the boundaries of online grocery shopping
Achieving a
Simplified Life
When we say HappyFresh guarantees fresh groceries, we mean it! The HappyTech team analyses, explores and innovates for an improved #FreshlyHandpicked service.
Meet our experts
Meet the multidisciplinary insights team that answers the biggest questions about groceries with actionable insights and app features.
Nu'man Naufal
Lead Frontend Engineer
"There is a great engineering team behind HappyFresh. We have a chance to learn and grow together with the company."
Dinda Nuranissa Setiawan
UX Researcher
"I get the best feeling when a feature developed from our UX insights has clearly made a positive impact to our customers."
Erstiarinny Dyah Pratiwi
Lead Quality Assurance
"I find joy in being in the gatekeeping team—making sure that the customers will not encounter any issue along their shopping journey."
Salahudin Agung Wijaya
Senior Backend Engineer
"We are open to mistakes while trying to take responsibility and ownership of our work in the best way."
Khairani Ummah
Product Analyst
"Grateful to be surrounded by supportive people who help me overcome challenges and keep me growing. Having a leader who is also a mentor is a gem, having encouraging colleagues is a treasure, and I have both of them."
Norman Hakim Lubis
Senior Product Manager
"Even after years of working in the product team, there's always something new to learn in HappyFresh."
HappyTech Featured Press
Improving App in this Pandemic with Heuristic Evaluation
Chandra Singgih Pitoyo
In order to fulfil our customers’ order, HappyFresh developed several...
Operationalize SLO (SLO Series — Part 3)
Riky Lutfi Hamzah
We already have internal operational review meetings where we look...
Alerting On Error Budget (SLO Series Part 2)
Riky Lutfi Hamzah
It’s nearly impossible to have a 100% target for SLO...
How HappyFresh Implements SLO (SLO Series — Part 1)
Riky Lutfi Hamzah
Customer satisfaction is one of the successful keys that we should prioritize...